Allan Ruppersberg is among the first generation of American conceptual artists who changed the way in which art was perceived. In this set of works, his interest is in the interplay between image and text. He lifts motifs from movies, television, and advertising, among other sources from contemporary life. In this set of lithographs, he mines the vernacular language and flashy visuals of the cheap advertisement posters ubiquitous in Los Angeles, blaring out dull platitudes and philosophical assertions.